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Mining Your Own Business

 July 18, 2017

 

Mining Your Own Business
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If you’re preparing to lead or participate in a data analytics initiative, 

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Analytics: How to win with Intelligence

 August 7, 2017

 Chicago

Analytics: How to win with Intelligence
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This book is intended to provide non-technical executives with a high-level overview of what analytics is and what can be done.  The book also discusses past successes and failures and describes how to build and manage successful analytics teams. This book is a culmination of 30+ years of consulting with clients around the world, building world class BI, data mining and analy...

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Analytics: How to win with Intelligence

 August 7, 2017

 Chicago

Analytics: How to win with Intelligence

This book is intended to provide non-technical executives with a high-level overview of what analytics is and what can be done.  The book also discusses past successes and failures and describes how to build and manage successful analytics teams. This book is a culmination of 30+ years of consulting with clients around the world, building world class BI, data mining and analy...

Read more

Artificial Intelligence for Marketing: Practical A...

 July 27, 2017

 

Artificial Intelligence for Marketing: Practical Applications

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing ...

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Uplift Modeling: Making Predictive Models Actionab...

 July 19, 2017

 

Uplift Modeling: Making Predictive Models Actionable

Predictive models typically estimate the likelihood of future events, such as whether it will rain tomorrow or which customers are most likely to “churn” by cancelling their phone contract.  In the ...

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The Top Ten Data Mining Mistakes

 July 19, 2017

 

The Top Ten Data Mining Mistakes

Mining data to extract useful and enduring patterns remains a skill arguably more art than science. Pressure enhances the appeal of early apparent results, but it is all too easy to fool yourself. How can you resist the siren songs of the data...

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The Ten Levels of Analytics

 July 19, 2017

 

The Ten Levels of Analytics

Every technical project involves some sort of analytics, ranging from simply reporting key facts, to predicting new events. In this eBook we define ten increasingly sophisticated levels of analytics so that teams can assess where they stand and to what they aspire.

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Mining Your Own Business

 July 18, 2017

 

Mining Your Own Business

If you’re preparing to lead or participate in a data analytics initiative, 

Read more

Big Data MBA

 July 16, 2017

 

Big Data MBA

https://www.amazon.com/Big-Data-MBA-Business-Strategies/dp/1119181119  Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical f...

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Algorithms for Data Science

 July 12, 2017

 

Algorithms for Data Science is a textbook on practical data analytics that unites fundamental principles, algorithms, and data. The authors make the algorithms transparent through clear, careful, and intuitive explanations of the mathematical and statistical foundations. But practical data analytics requires more than just the foundations. Problems and data are enormously variable and only the most...

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