Willful Ignorance: T...
Books / eBooks
This book is intended to provide non-technical executives with a high-level overview of what analytics is and what can be done. The book also discusses past successes and failures and describes how to build and manage successful analytics teams.
This book is a culmination of 30+ years of consulting with clients around the world, building world class BI, data mining and analytics software and solutions and driving innovation for ensuring that analytics is a collaborative rather than a solitary process.
The book was announced on July 3 and it is sitting in the #1 position in the Analytics category on Amazon since the annoucement.
The book available in print, PDF, Kindle formats. The audiobook will be recorded and released in a few weeks.