Books / eBooks
If you’re preparing to lead or participate in a data analytics initiative, Mining Your Own Business is the one book you must read.
In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English.
Complete with solid advice and instructive case studies, this book demonstrates how to harness the power of data mining and predictive analytics, and avoid costly mistakes.
Use it to gain a quick overview of analytics and as a handy resource to be referred to during a project.